You believe in your brand. But does your target market feel the same?
Papa John’s: Evolving the brand away from the person, but keeping the name
Does your brand have to have a slogan? Yes, no, and maybe.
Branding by the numbers: Serendipity and intentionality in picking a winner
Brand damage: The right way and the wrong way to correct a mistake
Brand myopia: When blinded by your passion, seek objectivity
After 50 years, Coke remains champion, Pepsi keeps swinging
What’s your brand worth? It all depends on whom you ask
Inconceivable? Bringing a brand back from the dead is harder than it seems
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