You’re not as young as you used to be: Five signs your brand may be aging badly
Brand tune-ups: Invite your customers to complain as often as they want
Smart move: The brand names before these brands just weren’t that good
Montagues vs. Capulets: What branding and Shakespeare have in common
IHOP’s faux name change is a great marketing idea, but is it good for the brand?
Five branding blind spots—finding them and fixing them in time
What’s the right amount to invest in building and sustaining your brand?
Top brands: It’s good to be king. But it’s tough keeping the crown.
Can a for-profit brand act like a nonprofit and succeed? It isn’t easy.
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