BrandScan™ website analysis
Our BrandScan™ applies our 3-D Branding™ model to website analysis and critique. Websites are often the first exposure that prospects have to a new brand, yet many companies never study the user experience from a branding point of view.
Using our skills as a branding agency, our BrandScan™ reviews the visual, message and brand experience elements of your website. It includes our assessment of your site’s current effectiveness, interviews with users of your website, and recommendations for improvements in each of the three brand dimensions.
Do these questions sound familiar?
- How can we improve the marketing power of our website?
- Why are people are visiting our site but not downloading anything?
- What are the best ways to build my brand using my website?
- Do we have enough keywords? Too many?
- Does our website content support our brand strategy?
- Is our website too complicated or hard to use?
- Is our desired brand experience working on our mobile site?
We can help answer these questions and more as well as compare your site dynamics to those of your competition and to affinity brands.