A complete guide to building your brand
Our Brand Blueprint™ process has been tested across a wide range of branding challenges, from business-to-business to consumer to nonprofits and unique entities such as professional trade organizations and associations. Each of our brand programs includes our proprietary Brand Blueprint™ document, which provides a complete description of the brand, its core strategies and its message platform. The completed Blueprint serves as an ongoing guide to marketing, advertising and the strategic planning of our clients.
Our Brand Blueprint™ process consists of four main steps:
Includes review of all existing research, branding and marketing materials, and office or store locations. In addition, we typically conduct customer field research and hold sessions with your internal brand team and key stakeholders using our unique BrandStorm™ workshop.
Using our research and other assessment conclusions, we identify key brand drivers for your market and explore options to develop brand strategies for evaluation by your branding team.
Brand architecture and strategy
In this stage, we finalize your brand and brand architecture (how all your brands relate to each other) and complete the Brand Blueprint™.
Application to marketing
The beginning is launching (or re-launching) the new brand into the marketplace. Many clients then choose to use our services to help them with ongoing marketing, including advertising, direct mail, website design and development, public relations and collateral or trade show assistance.