Branding Agency in Lancaster PA

brand development

Smokey Bear turns 75 and we still get his brand name (and others) wrong

08/23/19

The evolution of the VW Beetle brand finally rolls to a stop this month

07/26/19

You believe in your brand. But does your target market feel the same?

06/18/19

Does your brand have to have a slogan? Yes, no, and maybe.

04/10/19

Branding by the numbers: Serendipity and intentionality in picking a winner

03/29/19

Brand damage: The right way and the wrong way to correct a mistake

02/13/19

Brand myopia: When blinded by your passion, seek objectivity

01/18/19

After 50 years, Coke remains champion, Pepsi keeps swinging

12/19/18

What’s your brand worth? It all depends on whom you ask

11/12/18

Inconceivable? Bringing a brand back from the dead is harder than it seems

10/22/18