Nike’s “Just do it” just keeps doing it and has been for over 30 years
Among branded house strategies, one brand is the heavyweight champion
Taylor Brand Group president interviewed for law firm branding article in PA Bar Association newsletter
Can a made-up brand be successful in today’s marketing world?
Making it right with the customer says a lot about your brand
On and off the brand wagon: Current winners and losers in a changing environment
The Southwest brand flies higher for less but there’s a method to their madness
How to give your brand a health check-up and catch problems early
A brand name can come from almost anywhere, but maybe don’t ask Nabisco
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