Dave Taylor is quoted in the November 8, 2021 issue of the Pennsylvania Bar News. The title of the article is “Branding Isn’t Just a Logo, But a Well-Conceived Concept”.
In the article, there is a quote “A brand doesn’t necessarily have to be complicated,” said Dave Taylor, Taylor Brand Group, Lancaster. “It shouldn’t take long to explain what makes your law firm different from another. You should be able to do it in a sentence, at the most.”
In page three of the article, Dave talks at length about branding strengths and provides some examples.
Read the entire article here.
Content courtesy of the PA Bar Association.