Is X the worst rebrand in recent memory?
Nike’s “Just do it” just keeps doing it and has been for over 30 years
Three near-great slogans that show the value of a few words to a brand
Musk fritters away a fortune on Twitter: Has the brand magician gone too far?
Burger King has a new branding strategy, and it’s a Whopper
Coke plays whack-a-mole with slogans, but its brand stays the course.
Kellogg’s splits up its empire of brands to grow an even bigger empire
LIV Golf: Is it possible to build a brand that loses money forever?
Two stalled auto brands are being jolted back to life by their owners
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