Branding Agency in Lancaster PA

Branding

Nike’s “Just do it” just keeps doing it and has been for over 30 years

04/12/23

Three near-great slogans that show the value of a few words to a brand

01/11/23

Musk fritters away a fortune on Twitter: Has the brand magician gone too far?

11/29/22

Burger King has a new branding strategy, and it’s a Whopper

11/02/22

Coke plays whack-a-mole with slogans, but its brand stays the course.

09/23/22

Kellogg’s splits up its empire of brands to grow an even bigger empire

08/25/22

LIV Golf: Is it possible to build a brand that loses money forever?

08/04/22

Two stalled auto brands are being jolted back to life by their owners

07/10/22

Will the Armstrong Flooring brand survive Chapter 11? That may be all that does.

06/01/22

Sometimes the best comparison for a brand may be with itself

04/28/22