Nike’s “Just do it” just keeps doing it and has been for over 30 years
Three near-great slogans that show the value of a few words to a brand
Musk fritters away a fortune on Twitter: Has the brand magician gone too far?
Burger King has a new branding strategy, and it’s a Whopper
Coke plays whack-a-mole with slogans, but its brand stays the course.
Kellogg’s splits up its empire of brands to grow an even bigger empire
LIV Golf: Is it possible to build a brand that loses money forever?
Two stalled auto brands are being jolted back to life by their owners
Will the Armstrong Flooring brand survive Chapter 11? That may be all that does.
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