Branding Agency in Lancaster PA

brand strategies

On and off the brand wagon: Current winners and losers in a changing environment

08/26/21

The Southwest brand flies higher for less but there’s a method to their madness

07/27/21

How to give your brand a health check-up and catch problems early

07/01/21

Aunt Jemima gets a new brand name and faces a steep road to maintaining dominance

03/25/21

Brand loyalty is changing: Here are the trends likely to exist in a post-COVID world

02/17/21

Congratulations on your new trademark! Get ready to fight to keep it.

01/05/21

Vultures or saviors? This company invests in brands for profit and survival

12/09/20

Asking “what if…” about your brand can lead to valuable insights

11/11/20

More than a logo: How brand identity should dig deeper

10/15/20

The seven deadly sins of branding: Avoid these common pitfalls

09/18/20