How brands from China teach us an important lesson in branding
In the brand game, there are four levels of brand loyalty, including one to avoid
Brand damage: Be careful, it can come from the most unexpected places.
Playboy bets on buns again. But can a brand really return to its roots?
Branding from the inside out: Five signs of a strong internal brand culture
Breadsticks and bubble wrap: The secret to brand success is often in the details.
Advice for modern brands: Be more digital, and less digital at the same time
When launching a new brand, be sure you’re ready to tell a good story
When I like you I buy Coke, but when I’m angry with you? Pepsi.
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