Buyer personas can help you understand how customers see your brand
Lexus seeks to improve the car buying experience, but it’s slow to take off
No more gas-only engines: The E-Volvo-lution of the Volvo brand
Can you hear me now? Can recycled pitchmen really boost another brand?
If you had a few extra billions in your pocket, which brand would you buy?
Two brands cross over to new retail, but with very different strategies
Kudos to an indestructible brand: SPAM survives and keeps on selling
Searching for a solution: X-Men characters troubled brands would like to see
How brands from China teach us an important lesson in branding
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