Lexus seeks to improve the car buying experience, but it’s slow to take off
No more gas-only engines: The E-Volvo-lution of the Volvo brand
Can you hear me now? Can recycled pitchmen really boost another brand?
If you had a few extra billions in your pocket, which brand would you buy?
Two brands cross over to new retail, but with very different strategies
Kudos to an indestructible brand: SPAM survives and keeps on selling
Searching for a solution: X-Men characters troubled brands would like to see
How brands from China teach us an important lesson in branding
In the brand game, there are four levels of brand loyalty, including one to avoid
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