Branding Agency in Lancaster PA

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What’s it take to succeed as a challenger brand? Be ready to walk the walk.

07/29/13

On and off the brand wagon: two up, two down and one in the middle

07/15/13

Branding marijuana: Creating a national brand for a barely legal product

07/01/13

Brand Camp: Get away to new ideas for your brand

06/18/13

What makes your company’s brand a success? Ask your executive team.

06/17/13

A complete brand evolution: Apple goes from David to Goliath as a brand

05/20/13

The Carnival brand loses power and drifts toward dangerous waters

05/06/13

JC Penney brand crash: Right brand idea in the wrong place? Or vice versa?

04/22/13

Who owns the idea of German engineering among German car brands?

04/08/13

When “Made in China” makes us queasy, building brands is not so easy

03/25/13