What makes your company’s brand a success? Ask your executive team.
A complete brand evolution: Apple goes from David to Goliath as a brand
The Carnival brand loses power and drifts toward dangerous waters
JC Penney brand crash: Right brand idea in the wrong place? Or vice versa?
Who owns the idea of German engineering among German car brands?
When “Made in China” makes us queasy, building brands is not so easy
Is your brand’s DNA real or synthetic? Does it even matter?
To grow, small brands often have to escape the personality of their founder
Brandits: Seven ways that brands get stolen a little piece at a time.
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