Brand Camp: Get away to new ideas for your brand

In partnership with the Lancaster Chamber’s Professional Development Friday series, Brand Camp is two hours of intensive brand training. This is the second generation program of Brand Camp, and we guarantee you’ll know more about branding and your company’s brand when it’s over. And we’re pretty sure you’ll have a few laughs along the way. Brand Camp is great for people who want to know more about how a brand works and how to examine their own brand more effectively. So bring a friend or a coworker, or just make new friends when you get there. Brand Camp is fun, and will help you grow your business at the same time. Register now: Brand Camp 2013

Do bring to Brand Camp:

A list of three brands that you really like and an example of one of them
The name of a famous person that reminds you of the brand of your company
A sharp number 2 pencil

Don’t bring to Brand Camp:

Insect repellent
Extra socks
Musical instruments of any kind

What Brand Camp will give you:

The secret that all successful brands share
A simple method to analyze brands and understand them better
An understanding of how brand strategy is a key part of strategic planning
Lessons from the successes and failures of famous brands
Ideas for improving your own company’s brand
Induction into a secret society of brand wizards

Brand Camp Program

9:00: Introduction—The secret to successful branding

9:15: Brand lab 101

How to dissect a brand and understand what makes it work (or not work)
3-Dimensional branding tool

9:45: Brand lab 102

Moving your brand to the next level—five key factors

10:15: Brand lab 103–Exploring brands using projective techniques

Famous person exercise
Automobile exercise

10:45: Brand workshop: Building a better understanding of your own brand

ID self-esteem goals for your brand
ID the brand drivers in your marketplace

11:00: Closing remarks

Branding Agency in Lancaster PA