Branding Agency in Lancaster PA

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Post-election brand analysis: Where does the GOP go from here?

11/26/12

Brand as infrastructure: Method’s method of combining brand with mission

11/12/12

An open letter to Avis on the advent of their new slogan: What was that again?

10/29/12

Brand damage: Recovering from a crash with everybody watching

10/15/12

Changing your brand name: A game of whack-a-mole, and you’re the mole.

09/28/12

Beware of the branding trapdoors that can whisk away your customers

09/17/12

The ebb and flow of brand perceptions: A beleaguered BP brand battles back

08/31/12

A global brand expert with local roots shares his theory on successful brands

08/17/12

The Penn State scandal puts brand loyalty to the ultimate test

08/06/12

What could be easier than changing to another brand? Not changing.

07/20/12