Branding Agency in Lancaster PA

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Brand mash-up: GM hits a brand pothole, “the baby ate the brand,” and more

05/05/14

When is it time to rebrand? Here are seven telltale signs that it could be soon

04/21/14

Brand evolution: When business as usual becomes business unusual

04/07/14

Don’t it always seem to go, that you don’t know what you’ve got till it’s gone?

03/24/14

Trust me when I tell you “trust me” isn’t a good brand strategy

03/10/14

CVS dumps tobacco, boosts its brand, and dares the competition to follow

02/24/14

The biggest lie in marketing: I don’t pay attention to advertising. Au contraire.

02/10/14

Brand Camp: Get away to new ideas for your brand.

02/06/14

Learning from the worst branding examples: Anybody wanna ride the trolley?

01/27/14

Brand damage: The raid on Target’s data puts the bull’s-eye on their own brand

01/13/14