Branding Experts in Lancaster PA

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Articles & White Papers

100+ of our branding articles, white papers, and newsletters.

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Hot Topics

  • Rediscovering the power of your brand

    White paper: Rediscovering the power of your brand (Featured on BrandChannel.com)

    For many companies the daily pace of doing business leads them away from the core values of their brand concept. But they can re-discover the power of their brand by identifying lost elements and determining whether it’s best to return to the original concept or to adapt it to a changing marketplace…

    ... To read the full paper, please take a moment to fill out the form below. Once complete you will be presented with the download link to the white paper.

  • Moving your brand to the next level

    White paper: Moving your brand to the next level

    Sustainable brands will typically move through increasing levels of sophistication as their companies change, markets develop and opportunities arise. And while the core basis of the brand may remain essentially the same, the way in which it is expressed and experienced is likely to evolve. By paying attention to several key elements in brand development, brand managers and executive leadership can effectively move their brands and their companies to the next level of growth, profitability and competitiveness.

    ... To read the full paper, please take a moment to fill out the form below. Once complete you will be presented with the download link to the white paper.

  • Get your copy of "Building Blocks for your Brand"

How We HelpChess pieces

Put tactics aside and talk strategy.

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What We're Talking About View All Articles

The value of ex-employees: Investing in an alumni network builds the brand 01/25/16
Branding brand vandalism: What the Brandalism brand means for all brands 01/13/16
Three up, three down on the roller coaster of brand success 12/14/15

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