Building a brand around perfection

 

So, let’s say you make an over-the-counter drug product and you have to be sure it is safely and consistently packaged. Every time. Without a single failure. Oh, and you need about a million bottles and closures per order. You might contact Drug Plastics, a specialty manufacturer of packaging for the pharmaceutical, nutraceutical, and cannabis industries. Their processes are designed to deliver a perfectly-made package and closure every time. Their customers count on their consistent quality hundreds of millions of times per year.

After studying Drug Plastics’ culture, processes, and products, we recommended building their brand around their premium quality and consistency. We developed the “People. Process. Perfection.” tagline and redesigned their graphic identity for a more contemporary look. Since defining the brand with our Brand Blueprint process, we have continued to support their marketing of more than 600 products with website development, SEO, and advertising programs.