Over the last decade, digital marketing has become an integral part of most marketing plans for businesses in every industry. The way audiences consume content has changed greatly as well. One key component in today’s content toolbox is video. It’s trending as a highly effective marketing strategy. In fact, the number of marketers who believe they’ve received a positive ROI from their video marketing has increased 55% since 2015. And it’s statistics like that which makes video something to consider in your brand’s current and future marketing plans.
So, why is it that video marketing has seen such an increase in effectiveness over the years? And is it a trend that’s here to stay? Simply put, it’s more than just a sign of the times.
Visual content is easy to understand
Perhaps the most appealing part of video is that it’s easy to digest. When you can see and hear a message, it takes all the work out of the mystery behind the words. There’s a lot of value in knowing there’s a greater chance of your content and brand being understood by your audience. Whether you’re trying to sell a service, introduce a new platform to an existing client, or introduce your team to a potential partner, video marketing offers an easy way to communicate.
It’s great for SEO
According to the Digital Marketing Institute, over 80% of online traffic will consist of video by 2021. And because search engines deem video content as high quality content, it will be both important and beneficial to comply with this trend and optimize your branded content well. Video can also be adapted for nearly every online platform, including email, so there are fewer limits on where this content can be shared. By making one video and posting it on all of your online properties, you are heavily boosting your SEO value, all in the time it took to hit a share button.
It adds a personal – and branded – touch
It might seem like an easy concept, but it took marketers some time to understand that consumers, colleagues, and potential clients prefer authentic and personal content. These days, you can find a solution for any problem by searching online. But in a digital and fast world, more and more people are looking for brands that can both solve a problem and provide excellent service. Video gives your audience a chance to connect with your team and your brand on a level that other marketing strategies don’t allow for. And the more ways your brand can connect with others on a personal level, the more your brand can be trusted overall.
Understandably, incorporating video into your digital marketing plan can seem like an intimidating endeavor. But because of its growing popularity, there are many programs that can make the leap into video marketing a bit easier for beginners. Top tier production tends to stand out as more professional looking, but when everything is stripped away, it’s how you use your video content that will determine its true effectiveness. Quality video can get expensive, but one of the biggest pros of video marketing is that it doesn’t have to break the bank to work for your brand.
For more marketing insights and industry related news, visit our website. The team at Taylor Brand Group offers a range of branding and marketing services from reimagining your brand’s core message, to media and public relations, as well as creating social media content and strategies. Contact us or visit us online to learn more about how we brand.