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rebranding
Aunt Jemima gets a new brand name and faces a steep road to maintaining dominance
03/25/21
What is hashtag marketing?
09/16/20
Product brands and the circle of life, when is it time to pull the plug?
09/11/17
Playboy bets on buns again. But can a brand really return to its roots?
03/03/17
When launching a new brand, be sure you’re ready to tell a good story
01/06/17