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brand choice
Among branded house strategies, one brand is the heavyweight champion
03/23/22
Five tips for sustaining your brand in these troubled times
04/23/20
Can a commodity business have a brand? It can make all the difference.
02/01/20
Insurance brands ramp up the funny to compete with the heavyweight champ
12/15/19
The best brands stay focused on delivering a strong brand experience
10/09/19
What’s your brand worth? It all depends on whom you ask
11/12/18
Smart move: The brand names before these brands just weren’t that good
08/20/18
Searching for a solution: X-Men characters troubled brands would like to see
04/28/17
When I like you I buy Coke, but when I’m angry with you? Pepsi.
12/09/16