The most daring PR move of all time? The answer may be shocking.
The world’s greatest spokesperson in the world meets the most interesting man in the world
A tale of two brands: Tiger and Toyota look to rebuild
The Domino’s Theory of Branding: Oh, yes you did… what?
Ode a la Marque des Marques, le Roi du Cola : Coca
A brand in decline? The Super Bowl is a little less super than it used to be
Apps versus maps: AT&T battles Verizon to be your wireless brand
Jumping on and off the brand wagon: Brand winners and losers in 2009
Wine for the rest of us: To build a brand, one winery rethought the market
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