Branding Agency in Lancaster PA

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When “Made in China” makes us queasy, building brands is not so easy

03/25/13

Is your brand’s DNA real or synthetic? Does it even matter?

03/11/13

To grow, small brands often have to escape the personality of their founder

02/25/13

Brandits: Seven ways that brands get stolen a little piece at a time.

02/11/13

Branding on steroids: the alternate branding universe of the Super Bowl

02/04/13

When a brand concept turns obsolete: Two brands try to recover

01/28/13

Tick, tock: Brands on the clock for 2013 face uncertain futures.

01/14/13

Ding Dong: The bell tolls for Twinkies. No more Hostess with the mostest?

01/07/13

On and off the brand wagon: Brand winners, losers and some hybrids in 2012

12/10/12

Post-election brand analysis: Where does the GOP go from here?

11/26/12