Taylor Brand Group’s 2010 “Life Gets Better.” resident stories ad campaign for Country Meadows Retirement Communities has received an Award of Merit in the 2010 National Mature Media Awards.
Taylor Brand Group developed the Life Gets Better campaign as part of a comprehensive re-branding of Country Meadows, Country Meadows At Home, and several individual service lines. The brand program included new strategies for web, print and radio, collateral, and outdoor.
The National Mature Media Awards recognize the nation’s best advertising, marketing and educational materials produced for older adults. Presented by the Mature Market Resource Center, a national clearinghouse for older adult programs, this year’s entries were judged by a panel of experts in the field of senior marketing and communications.