Somewhere, in an airport lounge, two brand spokespeople meet by chance: Dos Equis’s The Most Interesting Man in the World and Nationwide’s World’s Greatest Spokesperson in the World. During their unexpected encounter, they find a special bond to share between their brands:
Dos Equis: So you’re the world’s greatest spokesperson in the world?
Dos Equis: I thought you’d be taller.
Nationwide: I thought you’d be younger.
Dos Equis: Well, I am the most interesting man in the world. It takes a while to get that way.
Nationwide: Oh, yeah? Say something interesting.
Dos Equis: Fahvernugen!
Nationwide: That’s so 1992.
Dos Equis: I haven’t been sober since 1992. So that’s a blue phone you’re hugging to your chest?
Nationwide: Yes, but it’s just a prop that makes me more memorable.
Dos Equis: A #2 pencil would make you more memorable. There’s something very Unabomber/stalkerish about you. What makes you the world’s greatest spokesperson in the world anyway?
Nationwide: Well, I think it’s a certain je ne sais quoi.
Dos Equis: Say what?
Nationwide: Sais quoi. It means “I don’t know what” in French.
Dos Equis: I believe that.
Dos Equis: That you don’t know what the quoi you’re talking about.
Nationwide: Okay, Mr. Interesting, why should I care about Dos Equis beer?
Dos Equis: Because it will make you more interesting, and maybe speak with a slight Spanish accent.
Nationwide: I already am interesting.
Dos Equis: Compared to what, an insurance policy?
Nationwide: As the world’s greatest spokesperson in the world, I would like to point out that as it say in our ads, Nationwide believes in talking with their customers, listening, and then solving their problems.
Dos Equis: So what insurance company doesn’t believe that?
Nationwide: All the other companies that have ever existed. I am quite sure of that.
Dos Equis: Really?
Nationwide: Yes, they only care about themselves.
Dos Equis: That’s interesting.
Nationwide: I knew you’d see it my way. After all, I am the world’s greatest…
Dos Equis: …but I am more interesting. Very interesting. Incredibly… um…interesting.
Nationwide: How can we tell?
Dos Equis: I have a beard. In TV commercials, I am often surrounded by younger women. And, I wear a smoking jacket.
Nationwide: Smoking is bad for you.
Dos Equis: Not when you’re the most interesting man in the world.
Nationwide: Really? Could I interest you in a homeowner’s policy? I can use my blue phone to call it in.
Dos Equis: I don’t own a home. I sleep in trees. It’s part of what makes me so damn interesting.
Nationwide: Can you explain why I should buy Dos Equis beer because of that?
Dos Equis: I could but I have a happy hour in Portugal to get to. Can you explain how “listening to your customers and solving their problems” is so cutting edge?
Nationwide: Um, not really.
Dos Equis: So who insures your home?
Nationwide: State Farm. What beer is in your fridge?
Dos Equis: Miller Lite.
Nationwide: So we’re both a ridiculous contrivance?
Dos Equis: Je ne sais quoi. But, stay thirsty, my friend.
Nationwide: Dude, I’m on your side.