Branding agency vs. ad agency—what’s the difference?
In a sense, the difference is strategy vs. tactics. Brands are a key part of a company’s business strategy. In fact, many professionals use the words “company” and “brand” interchangeably because of their close relationship. Advertising is part of a company’s (or brand’s) way of marketing and communicating to their customers and prospects. Both are important, but brand strategy comes first and reaches far beyond the scope of advertising.
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How We Can Help
While many ad agencies can’t wait to talk about media budgets and video production, we put all those tactics aside and look at your brand first. What makes it special? What’s the story behind your brand? How has it lost its way or how can it be improved? At Taylor Brand Group, we take a consultative approach that is designed to respond to the needs of our clients in a way that complements their internal resources, rather than competing with or replacing them.
Because our goal is to grow brands, not sell ad campaigns or websites, we help our clients by managing support programs according to their specific needs. We are more flexible and have a broad range of resources available on a contract basis as needed. That helps us reduce costs and offer more affordable brand development and implementation programs.
“We take a consultative approach that is designed to respond to the needs of our clients.”
As a branding agency based in Lancaster PA, Taylor Brand Group offers many of the services of a traditional ad agency, such as advertising and interactive programs. But these services come after our brand programs have been carefully developed and put in place. Many ad agencies claim to offer branding services as well, but often lack the processes and tools that are necessary to complete a thorough brand review and make strategic recommendations that can alter the way their client does business.
If you run into an ad agency claiming to be a branding agency as well, ask to see what they’ve had published (not on their own blog or website) about branding by independent publications or websites. Then take a look at our archive of published articles and white papers. We think you’ll see the difference.