The Situation
Feld Entertainment, Inc. needed a local firm to develop publicity for their performances in central PA. They chose Taylor Brand Group as an excellent fit to help deliver and protect the closely-guarded Ringling Brothers brand in the Harrisburg, Lebanon, Lancaster and York markets.
The Insight
Our knowledge of, and relationships with, the local media have helped us attract many of the most popular reporters in the region, securing high-impact placements on TV and radio, and in various print media.
The Tactics
We arrange for the Ringling Brothers and Barnum & Bailey clowns’ traveling road show called Clown Days each season, generating publicity and coordinating appearances at high-visibility locations like Hershey Park and the State Museum in Harrisburg.
