The Situation
Penn National Insurance, based in Harrisburg PA, needed a way to provide their independent agents with tools to promote Penn National, without losing control of their carefully constructed brand identity.
The Insight
Taylor Brand Group developed the brand position Feel Secure as an articulation of the key benefit of selecting Penn National Insurance products. Our research showed that customers valued their superior customer service and quality of their coverage.
The Tactics
We created a :30 television spot, a :30 radio spot and a companion print ad for agents to use throughout the market area.
