Launched in 2022 as a sub-brand of Keystone Clearwater Solutions, FieldForce began by renting and selling industrial grade pumps, compressors, and power generation solutions. After partnering with Atlas Copco’s Power Technique division, the business continued to expand and is now FieldForce Pumping & Power Solutions: a thriving standalone division providing equipment and engineering service with 100 percent year-over-year growth the last two years.
We were retained to develop the brand from the ground up—naming, logo and corporate identity, website, advertising strategy and creative, marketing and sales collateral, PR support, trade show displays, social media content, and more.
From concept to powerhouse brand
The Challenge
FieldForce launched in 2022 as a sub-brand of Keystone Clearwater Solutions, offering industrial pumps, compressors and power generation solutions for rent and for sale.
They needed a strong, standalone brand to support rapid growth
and leverage a major partnership with equipment provider Atlas Copco.
Our Approach
We built FieldForce from the ground up:
• Brand positioning
• Naming strategy
• Visual identity
• Messaging platform
The Brand Strategy
Soon after launch, FieldForce was positioned as a powerhouse division with its own identity.
The brand needed to communicate:
• Quality
• Reliability
• Engineering expertise
The Brand Identity
We designed the FieldForce logo and corporate identity,
creating a bold, industrial look that reflects:
• Versatility
• Precision
• Performance
A brand built to lead from day one.
The Execution
We delivered a complete brand ecosystem:
• Website
• Advertising strategy + creative
• Marketing + sales collateral
• PR support
• Trade show displays
• Social media/blog content
Every touchpoint told one cohesive story.
The Results
FieldForce became FieldForce Pumping & Power Solutions
A fully independent, standalone division
100% year-over-year growth for the last two years.