Many of our clients first engage our services as part of their company’s overall strategic planning process. Because brands and branding are so integral to the process of establishing and growing a company, incorporating a brand review as part of strategic planning can be very helpful to understanding the opportunities and obstacles that your company or organization will face as it attempts to grow or change. Our BrandStorm™ workshops in Lancaster PA are an ideal way for strategic planning teams to incorporate input from their staff and employees as part of their strategic exploration.
Other steps in our Brand Blueprint™ process can be helpful to strategic planning as well, such as our BrandScan™ website analysis, and research among customers or prospects to determine benchmarks for the current brand.
BrandStorm™ workshops are also perfect for company retreats as a team-building exercise that focuses on how everyone plays a role in delivering the brand experience to your customer.