A veteran of more than two decades of service with three leading agencies from the central Pennsylvania area, Dave founded Taylor Brand Group in 2005. As Client Services Director for two of the firms, Dave led the marketing efforts and directed research for many clients including MBNA, T-Mobile Wireless, Turkey Hill Dairy, and Armstrong World Industries.
Dave currently leads brand strategy development for our clients, and focuses on finding consumer insights using traditional and non-traditional research techniques. Dave speaks regularly on branding and marketing topics throughout the region, and has published numerous articles on the subjects, as well. He is also an award-winning columnist on the subject of branding for the Whiteboard section of the Central Penn Business Journal.
Hallie brings more than 15 years of experience in marketing and brand development, along with creative direction and copywriting.
Before moving to the Central PA area, she worked with a number of leading organizations, including St. Jude Children’s Research Hospital in Memphis, one of the world’s premier centers for the research and treatment of childhood cancer and other deadly diseases.
Hallie develops copy and brand strategy for Taylor Brand Group’s clients, as well as account management. She also works extensively on event planning, development and promotion for clients like Disney On Ice, Ringling Brothers, Barnum and Bailey Circus, the Pennsylvania Medical Society and Brethren Village Retirement Communities.
Steve has worked in public relations and communications for more than 25 years. He has extensive health care experience, having worked for Highmark Blue Shield, the Pennsylvania Medical Society, and Penn State Hershey Medical Center and College of Medicine. He has implemented regional, statewide and national public relations programs, focusing on media relations, promotions and branding, for clients such as Snyder’s of Hanover and Armstrong.
Steve is a content specialist, developing web copy and blogs for Taylor Brand Group clients, as well as working with them to produce customized public relations and branding initiatives.