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Research

What do your customers really want?

Is it even a product? Or is it something else? More and more often in today's world of luxury commodities (parity products or services with all the same bells and whistles) it isn't the actual product or service that sets a company apart in a customer's mind. It's the brand experience.

Understanding how your customers experience your brand

Some of our most productive research centers on studying our clients' brand experience and helping them craft it to be more distinct and more valuable to their customer base. Studying the brand experience includes looking at every way customers and prospects can encounter a specific brand--what we call the brand touch points.

We study these touch points using our in-house resources, which include research design and implementation, an experienced focus group moderator and partnerships with research specialists in packaging, web site usability, and consumer psychology.

Research formats available from Taylor Brand Group:

  • Focus groups
  • Mail surveys
  • Online surveys
  • Telephone surveys
  • On-site/intercept interviews
  • In-depth personal interviews
  • Executive interviews
  • Mystery shopping

"If I had given my customers what they asked for, I'd be making faster horses."
-Henry Ford

Henry was right; it's not as simple as asking people what they want. Good research helps companies find what their customers really need and how to motivate them to want to buy it. One approach we use to get at genuine consumer attitudes when conducting market research is Projective Imaging. Projective Imaging is a series of questioning techniques that help participants disconnect their "marketing radar" and discuss their opinions in a more unfiltered way. It's an approach that often gives a clearer picture (and better branding insight) than conventional questioning alone can reveal.
Taylor Brand Group  |  a brand consulting & marketing services company  |  226 N. Arch St., Lancaster, Pa. 17603  |  717.393.7343 All content is © 2010 Taylor Brand Group. All rights reserved.