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Public Relations

Build Your Brand With Public Relations

The power of public relations is that it places your message in a more credible environment where audiences will lower their guard against constant marketing and see or hear what others have to say about you.

The best PR programs integrate with the rest of a branding and marketing effort to empower all elements more fully.  A positive story on your company's new product will make customers more interested in reading your ad or checking your web site.

And PR can put you in places where advertising can't go--such as the front page, the nightly news, or next to thought leaders and celebrities.

At the Taylor Brand Group we use public relations to introduce brands and products, build credibility among key audiences, even replace advertising when it is too costly or is likely to be ineffective.

Our services include:

  • Media Relations
  • Media Tours
  • Editorial Awareness Programs
  • Speakers Tours
  • Press Releases and Distribution
  • Bylined Articles
  • Trade Shows
  • Special Events Planning

You can't buy an ad on the front page

And you can't get a paper to run the same story more than once. PR and advertising usually require a balance. One helps drive the other to create a synergistic effect. PR is very valuable for introducing new products, services, or ideas. The media want what's innovative, what's changed, and what grabs the attention of their audiences. But paid communications provides complete control of messages and the ability to repeat your point as much as necessary, which is what makes integrated programs that include PR and advertising so effective over time.
Taylor Brand Group  |  a brand consulting & marketing services company  |  226 N. Arch St., Lancaster, Pa. 17603  |  717.393.7343 All content is © 2010 Taylor Brand Group. All rights reserved.