Birds of a feather: Using affinity brands to understand and inform your brand.
Product brands and the circle of life, when is it time to pull the plug?
Buyer personas can help you understand how customers see your brand
Lexus seeks to improve the car buying experience, but it’s slow to take off
No more gas-only engines: The E-Volvo-lution of the Volvo brand
Can you hear me now? Can recycled pitchmen really boost another brand?
If you had a few extra billions in your pocket, which brand would you buy?
Two brands cross over to new retail, but with very different strategies
Kudos to an indestructible brand: SPAM survives and keeps on selling
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