Below you will find the most recent news releases about our firm as well as articles on branding and marketing written by our people. Be sure to check the archive if something you're looking for isn't in the links below.
| 8.30.10 |
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Taylor quoted in "Metro Twin shakes up U.K. banking" |
| 8.27.10 |
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Whatchagonnado: Keeping law and order for your brand |
| 8.13.10 |
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Brand culture times nine: How one company builds its brand line-up |
| 7.23.10 |
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The brand roller coaster: Rapid climbs can lead to faster falls |
| 7.12.10 |
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Country Meadows and Taylor Brand Group Earn National Award |
| 7.12.10 |
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Brands that give brands a helping hand |
| 6.25.10 |
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An open letter to BP: Let’s make a deal where you do the right thing |
| 6.11.10 |
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The new coffee wars—can I warm up that brand for ya? |
| 5.28.10 |
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The bootstrap brand: Hyundai climbs to world-class status among auto makers |
| 5.14.10 |
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The six-blade knife: half a dozen ways to kill your brand |
| 4.30.10 |
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Banama-bama, fo Honda…In the brand name game, Honda gets it done with style |
| 4.19.10 |
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Casting off the Comcast brand: Xfinity and beyond! |
| 4.15.10 |
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Firm President/Branding Columnist Wins Award |
| 4.5.10 |
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The most daring PR move of all time? The answer may be shocking. |
| 3.26.10 |
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The world’s greatest spokesperson in the world meets the most interesting man in the world |
| 3.5.10 |
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A tale of two brands: Tiger and Toyota look to rebuild |
| 2.22.10 |
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The Domino’s Theory of Branding: Oh, yes you did… what? |
| 2.8.10 |
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Ode à la Marque des Marques, le Roi du Cola : Coca |
| 2.5.10 |
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A brand in decline? The Super Bowl is a little less super than it used to be |
| 1.22.10 |
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Apps versus maps: AT&T battles Verizon to be your wireless brand |
| 1.8.10 |
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Jumping on and off the brand wagon: Brand winners and losers in 2009 |
| 12.14.09 |
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Wine for the rest of us: To build a brand, one winery rethought the market |
| 11.30.09 |
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Brand authenticity is in the mind of the beholder |
| 11.16.09 |
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An open letter to GEICO: Yes, I’ve been watching you |
| 11.2.09 |
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We are Penn State: Regional brands and the essence of brand loyalty |
| 10.19.09 |
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Branding in the digital age: What’s changing, what’s not |
| 10.6.09 |
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Our VW event was a big hit! And guess who called? |
| 10.2.09 |
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From “Think Small” to Das Auto: 50 years of creative excellence from VW |
| 9.18.09 |
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Can ‘Made in America’ mean something to your brand? |
| 9.4.09 |
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Sort of editing the brand name sort of doesn’t often work |
| 8.21.09 |
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They don’t make things like they used to. No, they make them better. |
| 8.4.09 |
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In the race to build brands, now could be the time to make a move |
| 7.31.09 |
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Harley at crossroads on branding highway |
| 7.17.09 |
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The Burger King: Creative branding or just plain creepy? |
| 7.8.09 |
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The Award for Most Unappreciated Brand goes to… |
| 6.22.09 |
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The man behind the brand: When brand personality is defined by a person |
| 6.9.09 |
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When bad things happen to good brands |
| 5.27.09 |
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People who need people: Delivering a better brand experience in person |
| 5.19.09 |
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How green is your brand? (And who cares?) |
| 4.27.09 |
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An ode to the brand of brands, the King of Cola: Coke |
| 4.13.09 |
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Refresh everything: PepsiCo’s own slogan becomes their marketing plan |
| 3.30.09 |
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Is it real or is it cyberspace? The brand experience goes virtual. |
| 3.16.09 |
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Starbucks introduces instant coffee and harpoons their brand? |
| 3.2.09 |
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Brand message: As in life, how you say it makes all the difference |
| 2.16.09 |
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Brands on the run: Adding value without cutting prices |
| 2.2.09 |
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Brand Obama: One stage of the branding program ends, another begins |
| 1.19.09 |
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Total Recall: Brands live on forever in our minds |
| 1.5.09 |
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An open letter to General Motors: Stand by your brands |
| 12.15.08 |
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“Pay no attention to the brand behind the curtain…” |
| 12.1.08 |
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Windows Bytes Back |
| 11.17.08 |
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Analysis: When Big Brands Die Suddenly |
| 7.15.08 |
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5 Signs That It’s Time to Redesign the Logo |
| 3.15.08 |
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Anti-branding: The politics of branding |
| 1.15.08 |
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Is it real? Or is it Memorex? |
| 1.12.08 |
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The biggest brand you’ve never heard of |
| 5.15.07 |
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Herding brands |
| 11.15.06 |
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Sports Teams Brands: What makes a fan fanatic? |
| 9.15.06 |
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Can Dr. Z Wake Up Snoozing Chrysler Sales? |
