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News and Views

Below you will find the most recent news releases about our firm as well as articles on branding and marketing written by our people. Be sure to check the archive if something you're looking for isn't in the links below.

2.3.12   So much information, so little time: Building a brand in a world of TMI
1.20.12   Company building blocks: Evaluating return on investment for branding
1.9.12   Occupying Main Street: Everyman brands get chance to stand out from the crowd
12.16.11   Musical chairs on the brand wagon: Brand winners and losers in 2011
12.2.11   We are Penn State: Joe Paterno didn’t just let us down, he broke our hearts.
11.18.11   ¿Quién es más macho? Wannabe man brands try to crack the guy code
11.4.11   Don’t worry, your brand hasn’t missed the boat on social media
10.25.11   Branding in a box: A survival kit for helping launch a small business brand
10.7.11   Brand transplants: Grafting one brand onto another is risky business
9.22.11   On a mission to make mission statements relevant to the brand

Archive of News and Views


Taylor Brand Group  |  a brand consulting & marketing services company  |  226 N. Arch St., Lancaster, Pa. 17603  |  717.393.7343 All content is © 2012 Taylor Brand Group. All rights reserved.