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Brethren Village Retirement Community has more than 800 residents and is one of the largest retirement communities in Central Pennsylvania. Our challenge was to differentiate their facility from dozens of other competitors in the market. By using authentic accounts of residents overcoming challenges while living at the Village, we created an ad campaign that was both unique and provided a compelling, emotional connection to the Brethren Village brand. The related outdoor campaign also captured the altruistic nature of the facility while continuing to add emotional depth to their brand.


Earning the business of clients who want to build $3-5 million second homes in the resort area of Vail, CO requires exceptional focus on the mindset of each potential home builder. Our brand concept for Vail Valley Custom Builders is centered on tapping into their clients' vision of the perfect home. The first step for creating a new home is building trust. Vail Valley's brand does this by demonstrating their ability to deliver the best possible home and then intensely servicing each client from site planning to punch list.