Advertising: What's New. What's Not.

Every few years we hear of the impending death of advertising. Yet those pronouncements remain greatly exaggerated.

What hasn't changed
Advertising is still about determining the most effective messages and information and conveying those messages with impact. It still requires creativity and getting the attention of the right people--repeatedly.

What's new
The mechanisms are constantly evolving. Digital technology and cyberspace have opened up a whole new world of media while diluting the power of old standards such as TV commercials (Now easily skipped with VCR and DVR technology). But since products are more alike than ever, brand characteristics have become more important as differentiators.

Has the role of brand changed in advertising?
Nope. We don't think so. The link between advertising and brand is as important as ever. Brands are built on emotional connections and advertising is often the first connection to a product, and continues to play an important role throughout its life cycle.

Advertising services available from the Taylor Brand Group:

• Print advertising
• Radio
• TV/video
• Outdoor/billboard
• Online advertising
• Media planning and placement services