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News and Views

Below you will find the most recent news releases about our firm as well as articles on branding and marketing written by our people. Be sure to check the archive if something you're looking for isn't in the links below.

5.14.12   Snappy Catchphrase! What’s a good slogan worth to a brand?
4.13.12   Mudslinging, name-calling and bravado: Is all fair in love, war, and branding?
3.30.12   It’s good to be king? Royal brands lose ground in the race for success.
3.16.12   With a wink and a nod, Viagra gives us a lesson in the basics of branding
3.2.12   Brands we love to hate: Leading brands end up taking the heat.
2.17.12   Insurance companies’ “Battle of the Brands” focuses on spokescharacters
2.3.12   So much information, so little time: Building a brand in a world of TMI
1.20.12   Company building blocks: Evaluating return on investment for branding
1.9.12   Occupying Main Street: Everyman brands get chance to stand out from the crowd
12.16.11   Musical chairs on the brand wagon: Brand winners and losers in 2011

Archive of News and Views


Taylor Brand Group  |  a brand consulting & marketing services company  |  226 N. Arch St., Lancaster, Pa. 17603  |  717.393.7343 All content is © 2012 Taylor Brand Group. All rights reserved.